For real estate.
Turn property tours, local stories, and market updates into a publishing plan. Prepare your videos and schedule them from one calendar.
Join waitlistWhy social matters for real estate.
- of home buyers research online first
- 97% NAR 2024
- of agents say social generates leads
- 47% NAR 2024
- prefer agents who use video
- 73% Digital Age Report 2024
- engagement on video listings vs static photos
- 10x Zillow Research 2024
The bottleneck isn't ideas.
It's the friction.
Buyers find their agent before they find their house. If you're not consistent on social, you're invisible.
Showings, contracts, and inspections eat your week. Posting takes the back seat and your social drops to once-a-month, which the algorithm punishes.
Batch one Sunday a month, schedule a month of content, focus on closings the rest of the time.
Best platforms for real estate.
Where you should be
- TikTok
- YouTube
Worth experimenting
7-day starter calendar.
| Day | Format | Topic | Platforms |
|---|---|---|---|
| Mon | Carousel | Market update — interest rates / inventory | Instagram · Facebook |
| Tue | Reel | New listing walk-through (60 sec) | Instagram · TikTok · Facebook |
| Wed | Story | Behind-the-scenes of a showing | Instagram · Facebook |
| Thu | Post | Buyer / seller tip | Instagram · Facebook · LinkedIn |
| Fri | Reel | Open house promo | Instagram · TikTok |
| Sat | Story | Live from the open house | |
| Sun | Carousel | Just sold — celebrate the close | Instagram · Facebook |
How real estate actually use it.
Solo agent, one market
- Challenge
- You close 20–30 deals/year and post once a month when you remember. The algorithm has forgotten you.
- Solution
- Prepare your clips and captions together, then arrange the posts in your calendar.
- Outcome
- Consistent presence. Listings get more eyes. Past clients stay top-of-mind.
Listing-heavy agent (10+ active)
- Challenge
- Juggling open houses, new listings, and "just sold" posts means dropping the ball on consistency.
- Solution
- Prepare your clips and captions together, then arrange the posts in your calendar.
- Outcome
- A week of content planned in one sitting. Every listing gets the same care.
Can I schedule listing posts to Facebook and Instagram simultaneously?
Yes — pick the platforms, write/adapt the caption, schedule once.
What about MLS integration?
Not today. We focus on the social-side workflow; pull listings via your MLS export and we handle the scheduling.
Does it work for video walk-throughs?
Yes. Upload once, post to Reels, TikTok, Shorts, and Facebook simultaneously.
Can I post the same listing to Facebook, Instagram, and TikTok at once?
Yes — write the caption once, adapt per platform if you want, schedule in one click.
Make more. Manage less.
Be among the first creators to try Kitmo.